Best Online Bachelor's in Marketing

Programmatic Accreditation: ACBSP

Cost per Credit:
In-State | $330
Out-of-State | $330

Credits to Graduate: 120

SNHU's online BS in marketing focuses on developing key skills and knowledge in marketing, such as brand awareness, communications and market research. The program offers two concentrations: digital marketing and social media marketing.

Students can customize their schedule to match their interests, with 12 major electives and 15 free electives. An accelerated BS-to-MS in marketing pathway allows students to finish an online master's degree in one year while charging tuition at the online undergraduate rate.

Programmatic Accreditation: ACBSP

Cost per Semester:
In-State | $3,755
Out-of-State | $3,755

Credits to Graduate: 120

WGU's online BS marketing degree prepares students for various sales, promotion and management careers. The program focuses on traditional marketing concepts and emerging methods, giving students a well-rounded skill set. WGU reports an average salary increase of $13,801 for marketing graduates.

The competency-based program allows students to move through the courses at their own pace. Students will develop industry-relevant skills, such as studying and analyzing consumer behavior and developing strategies for various products and services. 

Cost per Credit:
In-State | $236
Out-of-State | $649

Credits to Graduate: 120

FIU's online BBA with a concentration in marketing provides a foundation in marketing principles and strategy, consumer behavior, sales, research and presentation skills. The program emphasizes career readiness and pairs each online student with a success coach. 

Students can join FIU's chapter of the American Marketing Association, known for being among the top 10 chapters in the U.S. for the past decade. AMA FIU provides marketing services to companies while students gain real-world experience. 

Programmatic Accreditation: ACBSP

Cost per Credit:
In-State | $350
Out-of-State | $350

Credits to Graduate: 120

CSU Global's online BS in marketing is well-suited for creative-minded students who want to drive business strategy and results. Students will learn creative and critical thinking skills and how to apply ethical decision-making principles in marketing.

More than 25 potential degree specializations are available, including organizational leadership, emergency management and applied social sciences. CSU Global reports a significant return on investment for students in the program, with an average return of $4.90 for every dollar spent.

Programmatic Accreditation: AACSB

Cost per Credit:
In-State | $260
Out-of-State | $668

Credits to Graduate: 120

A&M-Central Texas' online BBA in marketing degree caters to students who want to become ethical business leaders. The program emphasizes ethical business leadership principles in addition to customer value and relationship development.

The program offers nine micro-credential options to further enhance students' marketable skills. These options include financial management and analysis, cybersecurity and supply chain management. 

Programmatic Accreditation: ACBSP

Cost per Credit:
In-State | $280
Out-of-State | $584

Credits to Graduate: 124

Northeastern State University's marketing BBA offers two general and digital marketing concentrations. The general marketing option features coursework in sales management, sports marketing and international marketing. The digital marketing concentration includes classes in digital business, multimedia writing and website design. 

Students can pursue many types of certificates to increase their marketability after graduation. These certificates include business analytics, healthcare administration and quality management. An accelerated degree pathway is also available, allowing students to complete an BBA and MBA at a faster pace. 

Programmatic Accreditation: AACSB

Cost per Credit:
In-State | $626
Out-of-State | $671

Credits to Graduate: 120

Penn State's online BS in marketing program offers a comprehensive and innovative curriculum, blending traditional marketing principles with new trends. Students will gain knowledge in retailing, advertising, e-commerce, and other key marketing areas, as well as business disciplines such as strategy and finance.

As part of their general education, students take courses related to U.S. and international cultures and write across the curriculum. A final capstone project allows students to apply their skills and develop a strategic marketing plan.

Cost per Credit:
In-State | $714
Out-of-State | $714

Credits to Graduate: 120

ASU's online BS in marketing degree focuses on understanding the science behind consumer behavior and the critical role of marketing plays for all organizations. Students will have the opportunity to gain practical experience by working with the program's business partners in their marketing efforts.

Areas of emphasis within the program include advertising and promotion management, market analysis, marketing strategy, pricing, and product and service development. Admissions are competitive; test scores, class ranking and GPA are a factor. 

Programmatic Accreditation: International Accreditation Council for Business Education (IACBE)

Cost per Credit:
In-State | $299
Out-of-State | $299

Credits to Graduate: 120

Minot State's online BS in marketing covers the latest trends and techniques in social media, sales, advertising and public relations. The program includes core business courses and higher-level coursework in marketing strategy, consumer behavior, and logistics.

Internship opportunities are available for students to gain hands-on experience, potentially leading to job offers. Minot State emphasizes active learning and offers facilities such as an entrepreneurship academy, financial trading lab, and leadership institute to market students.

Cost per Credit:
In-State | $419
Out-of-State | $545

Credits to Graduate: 120

Thomas Edison's online BSBA degree in marketing caters to those already working in the marketing field or interested in starting a career in marketing. The curriculum covers essential marketing activities, such as product development, pricing and promotion. 

The program also focuses on developing skills in civic and global leadership, knowledge of human culture, and scientific knowledge. All students must complete a capstone course in strategic management to demonstrate the skills and knowledge they've gained from the program.